Supporting everyone, everywhere.
It's not just about ranking on mobile results pages, having a responsive design is vital in presenting a consistent brand image across all devices and medium.
Responsive web design allows your web pages to dynamically adjust to any sized screen, from the smallest smart phones to the largest desktop screens. Using a mobile-first approach to designs allows us to build sites which are forward compatible, automatically adjusting to newer devices and higher screen resolutions.
Mobile and tablet friendliness can often be overlooked in the design or creation process. I understand that a well performing responsive design can be hugely important for online businesses' performance, user satisfaction and marketing strategies.
A mobile-first approach to functionality.
Paying close attention to the responsiveness of page elements and using a mobile-first approach helps me develop web pages and apps which have a similar UX on any screen size.
Designing functionality for smaller screens first means there will be no dropping or hiding of functionality to fit mobile screens as is so often seen on websites, and allows us to have a more considered approach to the design without making any sacrifices to the usability of the site.
Users expect a level of consistency from a website whichever device they choose to view it on. A successful design should easily adapt and flow to different sizes whilst maintaining the same user experience. This is only possible with responsive design.